Whatever suits the point. Emojis are a tool for communication, and should not be shunned just because some butterflies just them as personal flair. Emoticons are classic and hearken back to an earlier time, when things were bespoke and not run through committees for approval before we’re allowed to use them. ᕦ⊙෴⊙ᕤ
I’d argue this is true of most entertainment. It works though. Cookies aren’t good either, but they trick my brain into thinking it’s happy for a few minutes. I’ll fucking take it.