Brand safety as an idea isn’t dangerous, and there’s an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don’t want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn’t inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/

The same twitter that has gone in the shithole and is so bad that they’re literally getting courts to order their eviction for not paying rent.

I don’t know about the rest of you, but even working a full time mid-career corporate job, I think I can make time for both. It doesn’t have to be either-or.