There’s a lot of “chocolate” in the US that doesn’t qualify as chocolate in sane countries because it has too much wax or other additives in it. US “chocolate” bar in Canada has to be called a “candy” bar.
Same way their “milk” has too much other garbage in it to qualify as “milk” in Canada.
Lindt, otoh, is /actual/ chocolate. So it’s seen as luxurious.
There’s a lot of “chocolate” in the US that doesn’t qualify as chocolate in sane countries because it has too much wax or other additives in it. US “chocolate” bar in Canada has to be called a “candy” bar.
Same way their “milk” has too much other garbage in it to qualify as “milk” in Canada.
Lindt, otoh, is /actual/ chocolate. So it’s seen as luxurious.