Basically only two characters and locations are unlocked for free and the rest is behind a monthly subscription model.
Your child will absolutely not want to play the free version, so you sign up for the $10 a month plan.
https://www.fatherly.com/entertainment/bluey-lets-play-step-by-step-price-parents
Enshittification didnβt kill Netflix. What killed it was all the studios pulling their content licenses so they could start their own Netflix. Enshittification happened afterwards as Netflix desperately tried to make itself constantly profitable. They killed a lot of good shows and messed with the algorithm that showed people what they actually wanted to see.