I personally don’t see the “Eureka!” moment that big tech apparently does in moving EVERYTHING to the cloud when they struggle to design safe and reliable services as is. The whole cloud stuff just kind of says “sure it will be a privacy nightmare rife for exploitation from bad actors, but THINK of the money we could earn from it in the long run!”
It’s the age of Techtalitarianism. They’ve become more brazen and less discreet in the fact they want everyone to pay to access what has become an essential communication method. Soon enough, the “free” aspect of social media will be on par with a video game demo. One or two levels (or features in this instance), certain amount of posting and reading privileges per day, just enough to get a feel for the real thing hidden behind an increasingly hefty paywall.
Corporations will literally do anything except act remotely ethically towards consumers.