dice is the perfect example of a studio with the worst kind of incompetent people in charge of game direction
they released a great game in battlefield 1 and went to shit after that chasing trends and monetisation strategies over everything else
(shoutout to the guys who worked on base gameplay of BFV, they got fucked over by dumb decisions from higher up)
add in some jealously towards 3rd party apps providing better service, wasting time and money on failed reddit NFTs and avatars, general cost-cutting moves with post-pandemic layoffs and closing API (like nobody is going to waste even more of their bandwidth with other types of scraping) and you have spez the prepper techbro playing CEO
games are art projects at the end of the day and there are often many non-art people (or just people without the right skills or vision) making executive decisions on direction, deadlines etc.