Well said, your comment reminded me of this essay I recently read by @carl that has a great opening analogy:

Imagine all the squares, streets, parks, and venues you visit or live by in are owned by just one or a few companies. They not only own all these places but also determine what they are to be used for, and who can use them. They decide who can be there and who cannot. Mostly, it’s free rent, for these companies finance everything through advertising.

Because of this, all places are designed so that everyone will consume the advertising. In the town hall, the agenda of the municipal council is adapted according to the length of advertising breaks. In the park, you can hear advertisements over the loudspeakers at regular intervals. At the playground, there’s advertising targeted at the very youngest, and at the retirement home, ads for the very oldest.

Yes exactly! It’s much more “media” and not much “social” these days.

This… is actually a great idea. Memes should be fun. If they’re not, that’s probably a sign I should put the phone down.